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					"_html": "<div id=\"mjs-object_108\" class=\"mjs-object mjs-object-htmlText\" style=\"width:425px;height:40px;top:699px;left:20px;z-index:20001;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Lato';font-size:25px;color:#333338;\"><b>Le Produit Minimum Vendable (PMV)<\/b><\/span><\/p><\/div><\/div><div id=\"mjs-object_110\" class=\"mjs-object mjs-object-htmlText\" style=\"width:554px;height:253px;top:750px;left:19px;z-index:20002;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#878889;\">Il est utilis\u00e9 dans les phases de d\u00e9veloppement de nouvelles solutions innovantes pour avoir, le plus t\u00f4t possible, un produit qui puisse \u00eatre confront\u00e9 \u00e0 son march\u00e9. <\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#878889;\">Les prototypes utilis\u00e9s pour des essais en laboratoire ou sur site permettent de valider des fonctionnalit\u00e9s et des usages. <\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#878889;\"> <\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#878889;\">Le PMV a pour objectif de valider plus largement les usages pr\u00e9vus et surtout leur attrait dans une situation d'achat. L'enjeu est de d\u00e9finir le seuil minimum o\u00f9 le produit est \"viable\" en terme technique (mise en production en fonction des quantitatifs) , \u00e9conomique (co\u00fbt de mise en production et de commercialisation) et d\u00e9j\u00e0 vendable. <\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#878889;\">&nbsp;<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#878889;\"><b>Int\u00e9gr\u00e9 dans une d\u00e9marche globale, c'est un outil qui permet d'acc\u00e9l\u00e9rer la mise sur le march\u00e9 et de s\u00e9curiser les investissements.<\/b><\/span><\/p><\/div><\/div><img id=\"mjs-object_113\" src=\"\/images\/blockquote_con.png\" class=\"mjs-object mjs-object-image\" style=\"width:31px;height:12px;top:1147px;left:706px;z-index:20003;\n\"\/><img id=\"mjs-object_114\" src=\"\/images\/blockquote_con.png\" class=\"mjs-object mjs-object-image\" style=\"width:31px;height:12px;top:1352px;left:712px;z-index:20004;\n\"\/><img id=\"mjs-object_367\" src=\"\/images\/logo_ok.png\" class=\"mjs-object mjs-object-image\" style=\"width:135px;height:63px;top:1065px;left:20px;z-index:20005;\n\"\/><img id=\"mjs-object_417\" src=\"\/images\/img3.png\" class=\"mjs-object mjs-object-image\" style=\"width:984px;height:414px;top:253px;left:0px;z-index:20006;\n\"\/><div id=\"mjs-object_420\" class=\"mjs-object mjs-object-shape mjs-object-shape-rectangle\" style=\"width:60px;height:60px;top:325px;left:57px;z-index:20007;background: transparent;\nbackground-color: rgb(104,160,110);\n-webkit-border-radius: 151px 151px 151px 151px;\n-moz-border-radius: 151px 151px 151px 151px;\n-ms-border-radius: 151px 151px 151px 151px;\nborder-radius: 151px 151px 151px 151px;\n\"><div class=\"mjs-object-content\"><\/div><\/div><div id=\"mjs-object_421\" class=\"mjs-object mjs-object-shape mjs-object-shape-rectangle\" style=\"width:60px;height:60px;top:325px;left:378px;z-index:20008;background: transparent;\nbackground-color: rgb(104,160,110);\n-webkit-border-radius: 151px 151px 151px 151px;\n-moz-border-radius: 151px 151px 151px 151px;\n-ms-border-radius: 151px 151px 151px 151px;\nborder-radius: 151px 151px 151px 151px;\n\"><div class=\"mjs-object-content\"><\/div><\/div><div id=\"mjs-object_422\" class=\"mjs-object mjs-object-shape mjs-object-shape-rectangle\" style=\"width:60px;height:60px;top:325px;left:697px;z-index:20009;background: transparent;\nbackground-color: rgb(104,160,110);\n-webkit-border-radius: 151px 151px 151px 151px;\n-moz-border-radius: 151px 151px 151px 151px;\n-ms-border-radius: 151px 151px 151px 151px;\nborder-radius: 151px 151px 151px 151px;\n\"><div class=\"mjs-object-content\"><\/div><\/div><div id=\"mjs-object_423\" class=\"mjs-object mjs-object-htmlText\" style=\"width:43px;height:59px;top:320px;left:74px;z-index:20010;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Open Sans';font-size:40px;color:#fafafa;\">a<\/span><\/p><\/div><\/div><div id=\"mjs-object_424\" class=\"mjs-object mjs-object-htmlText\" style=\"width:43px;height:59px;top:320px;left:714px;z-index:20011;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Open Sans';font-size:40px;color:#fafafa;\">c<\/span><\/p><\/div><\/div><div id=\"mjs-object_425\" class=\"mjs-object mjs-object-htmlText\" style=\"width:43px;height:59px;top:323px;left:395px;z-index:20012;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Open Sans';font-size:40px;color:#fafafa;\">b<\/span><\/p><\/div><\/div><div id=\"mjs-object_426\" class=\"mjs-object mjs-object-htmlText\" style=\"width:196px;height:39px;top:340px;left:131px;z-index:20013;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Lato';font-size:20px;color:#333338;\"><b>Les enjeux<\/b><span style=\"font-size:16px;\">&nbsp;<\/span><\/span><\/p><\/div><\/div><div id=\"mjs-object_427\" class=\"mjs-object mjs-object-htmlText\" style=\"width:189px;height:62px;top:340px;left:767px;z-index:20014;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Lato';font-size:20px;color:#333338;\"><b>La transversalit\u00e9<\/b><span style=\"font-size:16px;\">&nbsp;<\/span><\/span><\/p><\/div><\/div><div id=\"mjs-object_428\" class=\"mjs-object mjs-object-htmlText\" style=\"width:189px;height:69px;top:340px;left:447px;z-index:20015;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Lato';font-size:20px;color:#333338;\"><b>Le pragmatisme<\/b><span style=\"font-size:16px;\">&nbsp;<\/span><\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Lato';font-size:25px;color:#333338;\">&nbsp;<\/span><\/p><\/div><\/div><div id=\"mjs-object_441\" class=\"mjs-object mjs-object-htmlText\" style=\"width:244px;height:277px;top:402px;left:57px;z-index:20016;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>Faciliter l'achat du produit : <\/b><\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">permettre la d\u00e9couverte rapide des avantages exclusifs de l'innovation.<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">&nbsp;<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>G\u00e9rer les d\u00e9lais et les co\u00fbts <\/b><\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">dans un contexte qui varie rapidement.<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">&nbsp;<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>Piloter les hommes<\/b> <\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">face aux changements.<\/span><\/p><\/div><\/div><div id=\"mjs-object_442\" class=\"mjs-object mjs-object-shape mjs-object-shape-rectangle\" style=\"width:1px;height:338px;top:289px;left:333px;z-index:20017;background: transparent;\nbackground-color: rgb(182,182,185);\nborder-top: 0px solid rgb(255,255,255);\nborder-right: 1px solid rgb(255,255,255);\nborder-bottom: 0px solid rgb(255,255,255);\nborder-left: 0px solid rgb(255,255,255);\n\"><div class=\"mjs-object-content\"><\/div><\/div><div id=\"mjs-object_443\" class=\"mjs-object mjs-object-shape mjs-object-shape-rectangle\" style=\"width:1px;height:338px;top:289px;left:649px;z-index:20018;background: transparent;\nbackground-color: rgb(182,182,185);\nborder-top: 0px solid rgb(255,255,255);\nborder-right: 1px solid rgb(255,255,255);\nborder-bottom: 0px solid rgb(255,255,255);\nborder-left: 0px solid rgb(255,255,255);\n\"><div class=\"mjs-object-content\"><\/div><\/div><div id=\"mjs-object_444\" class=\"mjs-object mjs-object-htmlText\" style=\"width:244px;height:226px;top:402px;left:697px;z-index:20019;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>Impliquer les \u00e9quipes<\/b> de la conception \u00e0 la commercialisation sur des actions concr\u00e8tes compr\u00e9hensibles par tous.<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">&nbsp;<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>Conduire les changements <\/b>de fa\u00e7on coh\u00e9rente en interne et externe.<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">&nbsp;<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>D\u00e9finir &nbsp;des \"Produits Minimum Vendables \" <\/b>r\u00e9alisables dans les d\u00e9lais et co\u00fbts d\u00e9cid\u00e9s en commun par les \u00e9quipes d\u00e9veloppement, production et commercialisation.<\/span><\/p><\/div><\/div><div id=\"mjs-object_445\" class=\"mjs-object mjs-object-htmlText\" style=\"width:244px;height:277px;top:402px;left:378px;z-index:20020;\n\"><div class=\"mjs-object-content\"><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>Proc\u00e9der par \u00e9tapes concr\u00e8tes<\/b> avec des \"Produits Minimum Vendables\" r\u00e9guli\u00e8rement d\u00e9livr\u00e9s.<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">&nbsp;<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>Valider des r\u00e9sultats d'\u00e9tape<\/b> mesurables en temps et co\u00fbt.<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\">&nbsp;<\/span><\/p><p style=\"text-align:left;\"><span style=\"font-family:'Arial';font-size:12px;color:#6a6b6c;\"><b>Utiliser les comp\u00e9tences connues<\/b> pour s\u00e9curiser les diff\u00e9rentes fonctionnalit\u00e9s avant la mont\u00e9e en puissance.<\/span><\/p><\/div><\/div><img id=\"mjs-object_448\" src=\"\/images\/p5_pic5.jpg\" class=\"mjs-object mjs-object-image\" style=\"width:243px;height:259px;top:699px;left:661px;z-index:20021;\n\"\/>\n\t\t\t\t<div id=\"mjs-widget_98\" class=\"mjs-widget mjs-widget-buttonSlot\" style=\"width:90px;height:35px;top:-1551px;left:16px;z-index:20000;\n\">\n\t\t\t\t\t<div class=\"mjs-widget-content\">\n\t\t\t\t\t\t<a class=\"mjs-button-align \" rel=\"\" target=\"_blank\" data-action=\"getURL\" href=\"http:\/\/demopage.cms-guide.com\/\" data-url=\"http:\/\/demopage.cms-guide.com\/\">\n\t\t\t\t\t\t\t<div class=\"vert-align\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"mjs-button-text\" style=\"display:table-cell; vertical-align:middle; height:35px;\">\n\t\t\t\t\t\t\t\t\t<div style=\"vertical-align:middle;\">MORE INFO<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>\n\t\t\t\t\t<!--\n#mjs-widget_98 .mjs-widget-content{\n\theight:35px;\n\twidth:90px;\n\tbackground: transparent;\nbackground-color: rgb(175,193,55);\n-webkit-border-radius: 5px 5px 5px 5px;\n-moz-border-radius: 5px 5px 5px 5px;\n-ms-border-radius: 5px 5px 5px 5px;\nborder-radius: 5px 5px 5px 5px;\n;\n}\n#mjs-widget_98 .mjs-widget-content:hover, #mjs-widget_98 .mjs-button-active{\n\tbackground: transparent;\nbackground-color: rgb(148,160,65);\n;\n}\n#mjs-widget_98 .mjs-widget-content .mjs-button-text div{\n\tfont-weight:bold;font-style:normal;text-decoration:none;margin-top:-1px;line-height:1.2;text-align:center;font-family:'Arial';font-size:12px;color:#ffffff;letter-spacing:0px;;\n}\n#mjs-widget_98 .mjs-widget-content:hover .mjs-button-text div, #mjs-widget_98 .mjs-button-active .mjs-button-text div {\n\tfont-weight:bold;font-style:normal;text-decoration:none;margin-top:-1px;line-height:1.2;text-align:center;font-family:'Arial';font-size:12px;color:#ffffff;letter-spacing:0px;;\n}\n\t\t\t\t\t-->\n\t\t\t\t\t<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div id=\"mjs-widget_467\" class=\"mjs-widget mjs-widget-buttonSlot\" style=\"width:239px;height:32px;top:1071px;left:696px;z-index:20022;\n\">\n\t\t\t\t\t<div class=\"mjs-widget-content\">\n\t\t\t\t\t\t<a class=\"mjs-button-align mjs-link-bindable\" rel=\"\" target=\"\" data-action=\"switchPage\" href=\"\/contact\" data-url=\"contact\">\n\t\t\t\t\t\t\t<div class=\"vert-align\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"mjs-button-text\" style=\"display:table-cell; vertical-align:middle; height:30px;\">\n\t\t\t\t\t\t\t\t\t<div style=\"vertical-align:middle;\">Pour en savoir plus, contactez nous !<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>\n\t\t\t\t\t<!--\n#mjs-widget_467 .mjs-widget-content{\n\theight:30px;\n\twidth:237px;\n\tbackground: transparent;\nbackground-color: rgb(104,160,110);\n-webkit-border-radius: 8px 8px 8px 8px;\n-moz-border-radius: 8px 8px 8px 8px;\n-ms-border-radius: 8px 8px 8px 8px;\nborder-radius: 8px 8px 8px 8px;\nborder-top: 1px solid rgb(182,182,182);\nborder-right: 1px solid rgb(182,182,182);\nborder-bottom: 1px solid rgb(182,182,182);\nborder-left: 1px solid rgb(182,182,182);\n;\n}\n#mjs-widget_467 .mjs-widget-content:hover, #mjs-widget_467 .mjs-button-active{\n\tbackground: transparent;\nbackground-color: rgb(25,43,104);\n-webkit-border-radius: 8px 8px 8px 8px;\n-moz-border-radius: 8px 8px 8px 8px;\n-ms-border-radius: 8px 8px 8px 8px;\nborder-radius: 8px 8px 8px 8px;\nborder-top: 1px solid rgb(25,43,104);\nborder-right: 1px solid rgb(25,43,104);\nborder-bottom: 1px solid rgb(25,43,104);\nborder-left: 1px solid rgb(25,43,104);\n;\n}\n#mjs-widget_467 .mjs-widget-content .mjs-button-text div{\n\tfont-weight:bold;font-style:normal;text-decoration:none;margin-top:-1px;line-height:1.2;text-align:center;font-family:'Arial';font-size:12px;color:#ffffff;letter-spacing:0.5px;;\n}\n#mjs-widget_467 .mjs-widget-content:hover .mjs-button-text div, #mjs-widget_467 .mjs-button-active .mjs-button-text div {\n\tfont-weight:normal;font-style:normal;text-decoration:none;margin-top:-1px;line-height:1.2;text-align:center;font-family:'Arial';font-size:12px;color:#ecebeb;letter-spacing:0px;;\n}\n\t\t\t\t\t-->\n\t\t\t\t\t<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t"
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